Codice albumGBB-F-005831

Codice inventarioGBB-F-005831-0000

1930, Paris, FRANCE : The unisex parfum LE SIEN advertising, by JEAN PATOU (1887 - 1936). In 1923, Patou with his brother-in-law Raymond Barbas created the fragrance division of his Fashion company. In 1925 they were joined by the Grasse perfumer Henri Alméras as master perfumer. Jean Patou created three fragrances baptized " Love-Love ", " What do I know ", " Farewell " and wisdom respectively dedicated to blondes, brunettes and redheads women. Then, in 1929, Henri Alméras create the parfume " Supreme Moment ". In 1929 also, he launched LE SIEN, the first unisex fragrance of the history of Fashion.

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